CONCEPTUAL MODEL OF THE QADAM DIGITAL PLATFORM AS A UNIFIED DIGITAL ECOSYSTEM FOR SMES

Bauyrzhan Abilda

doi:10.26577/jpcsit41202610

Authors

Bauyrzhan Abilda Astana International University https://orcid.org/0009-0007-9758-9657 (unauthenticated)

DOI:

https://doi.org/10.26577/jpcsit41202610

Keywords:

digital platform, digital transformation, small and medium businesses, platform economy, digital ecosystem, artificial intelligence

Abstract

The digital transformation of small and medium-sized businesses (SMEs) is a key factor in sustainable economic growth, increased competitiveness, and the integration of national economies into global value chains. In the developing platform economy, digital platforms act not only as technological solutions but also as institutional coordination mechanisms, facilitating interactions between businesses, government, financial institutions, and consumers.

This article examines the conceptual model of the QADAM digital platform, focused on SMEs, as a unified digital ecosystem. The platform integrates a B2B portal, an AI assistant for businesses, a digital commercial platform, P2P interactions, and a set of business tools, creating an end-to-end chain of digital services—from business registration and support to management and commercial decision-making. The objective of this study is to develop and validate the conceptual model of the QADAM digital platform, including a business model, decision-making model, and monetization model, as well as to analyze its potential for SME development.

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Author Biography

Bauyrzhan Abilda, Astana International University

Bauyrzhan Abilda – Master’s Student, Astana International University (Astana, Kazakhstan, e-mail: bauyrzhan.abilda@gmail.com). Also, he is founder of QADAM Start-up project (2025). He received Bachelor of Computer science from Otto-von-Guericke-Universität Magdeburg, Germany (2018); Bachelor of information technologies from Eurasian National University, Astana, Kazakhstan (2016-2020); Master of Data Science from University of Southern California, Los Angeles, USA (2023). Bauyrzhan Abilda has over 10 years of experience in artificial intelligence and machine learning, as well as in business management and developing and designing new information systems to automate all internal business processes. His research interests include mashing and deep learning applications, and data mining, digital transformation and digital management, business analysis, AI and innovation technology, business and project management, etc. He has received numerous awards, including the Award with gold medal in the «Elbasy medaly» project by the first president national program (Astana 2022); Winner of the Academy of Law competition of the Astana International Financial Center, completion of the program «The AIFC Foundations Program for Students 2020» (2020).