CONCEPTUAL MODEL OF THE QADAM DIGITAL PLATFORM AS A UNIFIED DIGITAL ECOSYSTEM FOR SMES

Abstract

The digital transformation of small and medium-sized businesses (SMEs) is a key factor in sustainable economic growth, increased competitiveness, and the integration of national economies into global value chains. In the developing platform economy, digital platforms act not only as technological solutions but also as institutional coordination mechanisms, facilitating interactions between businesses, government, financial institutions, and consumers.

This article examines the conceptual model of the QADAM digital platform, focused on SMEs, as a unified digital ecosystem. The platform integrates a B2B portal, an AI assistant for businesses, a digital commercial platform, P2P interactions, and a set of business tools, creating an end-to-end chain of digital services—from business registration and support to management and commercial decision-making. The objective of this study is to develop and validate the conceptual model of the QADAM digital platform, including a business model, decision-making model, and monetization model, as well as to analyze its potential for SME development.